So we have all read these SEO posts that don’t say much of anything but have some catchy title and give bits and pieces of information that you aren’t really sure what to do with. Well here is mine. SEO is like jiu jitsu. Brazilian Jiu Jitsu is a martial art that is designed to help the little guy overcome his size by using technique to become successful in self defense. SEO is also helps the little guy by using the proper local search techniques to get a voice online amidst all the big brand names that are in every shopping center.
Just like every competition if you are the only one doing the right thing it will be very easy to make it to the top, well same goes for SEO and jiu jitsu. If your opponent in your jiu jitsu match isn’t as good as you then it will be quite easy to win your match. For instance, if they try to take a shortcut or try to use brute strength instead of technique then most likely the practitioner who uses the proper technique will prevail. When it comes to search engine optimization if your competitors try to take shortcuts such as building links en masse or ripping off content then most likely Mr. Matt Cutts and his webspam team at Google will come down on you with Penguin and Panda.
As you become more experienced in jiu jitsu you move up the belt ladder from white to blue to purple to brown to black. As you move up the ladder your name carries weight when you show up at a tournament, you are building a reputation. Will it be positive or negative? Only your actions will decide.
Well wouldn’t you know as you become an experienced SEO you build a reputation and your name will carry weight. Or you can look at it as a brand who has done the right thing and now they have such a powerful name they win the SEO game on name alone. Can you be defeated by a opponent just be hearing his name and thinking you beforehand you are going to be defeated? Dam right you can.
Do the right thing, train hard, and build a solid reputation. The recipe for success whether you are competing for clicks on Google’s SERPs or on the mats practicing jiu jitsu it is always the fundamentals that will bring you to the top.